Flexiroam Gains Entry Into Africa
24 July, 2018
Flexiroam Limited is pleased to announce that its wholly owned subsidiary, Flexiroam Asia Limited, (“FLEXIROAM”), has signed 2 partnerships with Gold Arc Holdings (Pty) Ltd (“Gold Arc”). The partnerships see Gold Arc trading as Flexiroam Africa, thus extending Flexiroam’s reach to the South African market with an Exclusive Partnership and the Nigerian market through a Local Representative Partnership. Gold Arc will be trading as Flexiroam Africa, and has been granted the exclusive rights to distribute Flexiroam X in South Africa. The exclusive South African contract is valid for two years, with the option to further renew yearly. Gold Arc has purchased the initial 20,000 Flexiroam X microchips, and aims to make subsequent 80,000 microchips purchases throughout the contract period, subsequently totalling up to 100,000 microchips. Gold Arc has signed a separate local representative agreement to distribute Flexiroam X in Nigeria for a duration of one year with an option of renewal for another year. The contract has a minimum order of 5,000 Flexiroam X microchips per year with an initial investment of USD 50,000. Flexiroam Africa will be running a dual-pronged approach, targeting both individual travellers and corporate partnerships. In February 2018 alone, the country hosted over 1.4 million outbound travellers. South Africans also commonly handle their travels through travel consultants, making corporate partnerships with tour agencies a preferred choice. The corporate partnerships will also potentially involve electronics distributors and airport retailers in South Africa. Nigeria has a growing tourism industry and the number of inbound arrivals to Nigeria has increased by 12% to reach 2 million trips. Jef Ong, the Managing Director of Flexiroam, stated “We are very glad to be partnering with Gold Arc Holdings. Setting up Flexiroam Africa will help us build an even stronger global presence and create an African footprint, helping Flexiroam in its aim to become the household name in global data roaming providers.” “We’re honored and grateful that Flexiroam has entrusted us with building their business in Africa. We are beyond excited about this extraordinary opportunity and being at the forefront of disrupting the data roaming industry. We are all for travelers being masters of their data roaming experience and aim to become the go-to solution for any foreign visitors to Africa and of course for anyone traveling from Africa overseas,” said Jacqueline Aylett, founder of Gold Arc Holdings and General Manager of Flexiroam Africa.